Features
Everything between the idea and the send
DTCSend does the work of a designer and a copywriter, inside your brand’s rules. Here’s what’s in the beta today.
Brand Kit
Your design system, built in minutes and used by every email.
From your website
Enter your shop’s address. DTCSend reads your colours, fonts, logo, buttons, photography style and tone of voice.
From your guidelines
Upload a brand book as PDF or images, and it pulls out the rules.
Edit it yourself
Fine-tune colours, fonts, buttons, spacing, footer details, do’s and don’ts.
Checked for email
Web fonts get email-safe fallbacks, and colour pairs are checked for contrast.
Email sections
57 tested layouts, styled by your Brand Kit.
Every campaign building block
Heroes, product grids, spotlights, benefits, reviews, before and after, offers, countdowns, stories, FAQ and footers.
Built for real inboxes
Table-based HTML from MJML. Tested in Outlook on Windows, Gmail, Apple Mail and Yahoo, light and dark.
Text never covers the subject
Photos are analysed for faces, products and calm space, so headlines only sit where there’s room.
Mobile-first
At least 16px body text on phones, tap-friendly buttons and layouts that stack cleanly.
AI composer
A brief in, a finished email out.
Plans before it writes
It picks the sections and their order for your goal, and explains why.
Directions to choose from
Two directions for every campaign, and another one when you ask.
Your products, your voice
It uses your product library and writes in your brand’s tone, following your do’s and don’ts.
Honest by design
No invented reviews, deadlines, stock levels, press quotes or health claims.
Editor
Change anything, and it stays on brand.
Click to edit
Change text, images and buttons where they are. Drag sections to reorder, add or remove them.
Edit by chat
“Make the hero bolder”, “swap product 2”, “shorter subject line”.
Regenerate a section
New copy for one section, without touching the rest.
Build it yourself
Start from an empty email and pick the sections yourself.
AI images
New visuals in your brand’s style, with your real products.
Brand-style images
Hero and lifestyle images that match your photography style.
Product scenes
Your real product photo placed into a new scene. The product itself is never redrawn.
Background removal
Clean cut-outs of product photos in one click.
Variations of a photo
New versions of a lifestyle or model photo you already have.
Previews and checks
See it the way your customers will.
Desktop, phone, light and dark
Including how Gmail and Outlook force their own dark mode.
Automatic checks
Gmail clipping, alt text, broken links, image weight, contrast, spam words and the unsubscribe link.
Ready for Klaviyo
Download the email as a Klaviyo-ready ZIP with its images.
Klaviyo push
Send the template and a draft campaign straight to Klaviyo. Coming during the beta.
Privacy and safety
Built to be trusted with your brand.
Hosted in the EU
The app and your data run in Frankfurt.
Your keys stay safe
Connection keys are encrypted, and AI runs on our servers: you never connect an AI account.
No customer data
We don’t store your customers’ names, emails or orders.
Two-step login
Optional for every account, with roles for owners, editors and viewers.