The product
What does DTCSend do?
It turns a campaign idea into a finished email in your brand’s design: it plans the sections, writes the copy in your voice, picks your products and photos, and builds the email. You edit by clicking or by chat, check it in every preview, and send it to Klaviyo.
Will the emails really look like my brand?
Yes. Every email follows your Brand Kit: your colours, fonts, logo, button style, spacing and tone of voice. The layouts come from a library of tested sections, not from a generic template.
Does the AI write the email HTML?
No. The AI chooses and fills sections; the HTML comes from tested, table-based building blocks (MJML). That’s why the emails hold up in Outlook, Gmail and Apple Mail, in light and dark mode.
Can I edit everything?
Yes: text, images, buttons and the order of sections, by clicking or by asking in chat (“make the hero bolder”, “swap product 2”). Changes stay within your Brand Kit.
Which languages can it write in?
33, including English, Dutch, German, French and Spanish, with Portuguese for Portugal or Brazil and Chinese in Simplified or Traditional. Copy is written natively for each language, not translated word for word. Right-to-left languages such as Arabic and Hebrew aren’t supported yet.
Does it make up reviews, deadlines or claims?
Never. Reviews, ratings, deadlines, stock levels and claims only come from you or your shop. If you don’t supply them, they don’t appear.
Klaviyo and other platforms
How do emails get into Klaviyo?
Today you download a Klaviyo-ready ZIP (HTML and images) and import it as a template. Pushing templates and draft campaigns straight to Klaviyo is coming during the beta. Nothing is ever sent or scheduled without your confirmation.
Can I use it with another email platform?
The downloaded HTML works anywhere, but DTCSend is built for Klaviyo: its tags, its footer rules and, soon, its campaigns.
Do I need Shopify?
No. You can connect Shopify to bring in products, prices and photos, or upload product photos yourself.
Data and privacy
Where is my data stored?
In the EU (Frankfurt). Connection keys are encrypted, and the AI runs on our servers: you never connect an AI account.
Do you store my customers’ data?
No. DTCSend doesn’t store your customers’ names, email addresses or orders. Later features that read Klaviyo results only use totals, such as opens per hour.
Who can see my brand’s work?
Only the people you invite, with the role you give them (owner, editor or viewer). Each brand is its own workspace.
The beta and pricing
How do I join the beta?
Request an invite. We let brands and agencies in a few at a time, so we can help each one get set up properly.
What happens after the beta?
You choose a plan. Founding members who choose within 30 days of launch get 30% off their first 12 months. Nothing you made is deleted if you don’t choose a plan.
Will there be a free trial?
Yes. At launch, new accounts get a 14-day trial with no card needed.