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Examples

From a short brief to a finished email

Each email below was written and designed by DTCSend from the brief beside it, then downloaded for Klaviyo exactly as you see it. Switch to a phone or to dark mode to see how it holds up.

Subject
20% off every bag, this weekend
Preview text
Stone fruit or dark chocolate. Code WEEKEND20, all Saturday and Sunday.
The brief
A weekend sale: 20% off every bag of coffee with code WEEKEND20. A calm reminder to stock up, and a word about roasting every Monday.
What DTCSend chose
  1. 1Full-width image, text below
  2. 2Two products with buttons
  3. 3Photo beside a short story
  4. 4Coupon card
Changed in the editor
A different hero photo, and the hero switched to a Designed image (one picture in the brand’s fonts). The code and the buttons stay live text, so people can copy the code.
Subject
Stone fruit, brown sugar, slow mornings
Preview text
Meet the Morning Filter Blend, our new light roast from Ethiopia and Colombia.
The brief
The launch of a new light roast: where the coffee is from, how it tastes, and how to brew it. Editorial and unhurried.
What DTCSend chose
  1. 1Framed image, text left
  2. 2Full-width photo, magazine style
  3. 3How it works, in three steps
  4. 4Two products with buttons
Changed in the editor
A different hero photo, so the three examples don’t share one, cropped closer on the cup.
Subject
Brewer, mug and coffee, for €58
Preview text
Stone fruit, brown sugar and a slow morning. €66.50 bought apart, €58 together.
The brief
A bundle: the brewer, a mug and a bag of coffee for €58 instead of €66.50. Show the two choices clearly with their prices.
What DTCSend chose
  1. 1Full-width image, text below
  2. 2Three in a row
  3. 3How it works, in three steps
  4. 4Price tiles
Changed in the editor
A different hero photo, so the three examples don’t share one.

Tidewren Coffee is a demo brand made for this page; it isn’t a real company. Photos: made with DTCSend’s AI images, and one from Unsplash. The prices and the offer are the demo brand’s own, typed into the brief.

Your brand, your emails

DTCSend learns your Brand Kit from your website or guidelines, then every email follows it.